The Moose Jaw Health Foundation (MJHF) is a non-profit organization managed by a volunteer Board of Directors. Through a donor-centred approach, the Moose Jaw Health Foundation inspires and motivates donors and provides them with the ability to transform the community’s goal of enhancing medical care in the community – including the current plan to equip a new regional hospital via an ambitious three year capital campaign.
Direct Mail, Branding, Online and Fundraising Delivery
Arcas Direct and Arcas Advertising were both brought in as a partners to help evolve and articulate the foundation’s brand identity for the capital campaign – aiming to align the brand’s position more fluently with the new hospital’s innovative and patient-centric essence – and to assist in fundraising initiatives and tactics. Work has included the design of a new logo and visual identity, direct mail fund acquisition and marketing materials, a revamp of the website visual elements, banner displays and various brochures, invitations and printed materials.
The ongoing direct mail program has already proven very successful in assisting MJHF in reaching its $8,000,000 capital goal. To donate, please visit mjhf.org for more information.