Prairie Centre Credit Union (PCCU) is a western Saskatchewan-based credit union providing a full suite of financial products and services to the residents, organizations and businesses in their trading area.
A Successful Integrated Mix of Mediums and Tactics
Arcas Direct worked with Arcas Advertising to create a mail-to-web campaign that targeted PCCU’s young adult demographic with the objective of creating awareness to that hard-to-reach audience on the importance of beginning a long-term investment strategy and how easy it could be to begin saving by spending less on everyday items. The audience was mailed a direct brochure that incentivized them to respond and book an investment appointment with a credit union investment advisor and to also watch an engaging online video that further described easy money-saving techniques.
The result was an outstanding 20.3% response rate for actual appointment bookings.